1. Who This Policy Applies To

This Privacy Policy applies to all individuals who interact with EQUAL ERP, including:

• Visitors to our website (equal.ae) and any linked pages

• Businesses and their representatives who contact us for demos, consultations, or inquiries

• Clients and their users who subscribe to and operate any EQUAL ERP software module

• Prospective customers who submit enquiry forms, request product demos, or sign up for trials

• Individuals who contact our support team or submit tickets

• Partners, resellers, and vendors engaged in business with EQUAL ERP

2. Information We Collect

We collect information to provide, improve, and maintain our services.

2.1 Information You Provide Directly

When you interact with us — through forms, requests, or direct communication — you may provide:

• Full name, job title, and company or organisation name
• Business email address and phone number

• Physical or mailing address

• Details of your inquiry, support request, or service requirement

• Login credentials for your EQUAL ERP account

• Financial or billing details when subscribing to paid services

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain technical information, including:

• IP address and approximate geographic location

• Browser type, version, and language settings

• Device type and operating system

• Pages visited, time spent, and navigation paths within our website

• Referring website or source URL

• Cookies and similar tracking technologies

2.3 Product & Service Usage Data

When you use EQUAL ERP software modules, we may collect operational data to maintain system health and performance, including:

• User login activity and session logs

• System configuration and settings

• Module usage patterns and feature interaction

• Error logs, diagnostic data, and performance metrics

• Data inputted into the ERP system as part of normal business operations

3. How We Use Your Information

We use the information collected for the following purposes:

• To deliver, operate, and maintain EQUAL ERP software and services

• To respond to inquiries, process demo requests, and manage client onboarding

• To provide technical support, resolve issues, and fulfil service obligations

• To communicate important product updates, security alerts, or service changes

• To improve the functionality, performance, and user experience of our platform

• To conduct internal analytics and generate aggregate, anonymised usage reports

• To send promotional communications, newsletters, or product announcements

• To verify identity, prevent fraud, and protect the security of our systems

• To comply with applicable laws in the United Arab Emirates and other jurisdictions in which we operate

• To fulfil contractual obligations with our clients and partners

4. Legal Basis for Processing Personal Data

EQUAL processes personal data on the following legal grounds:

• Contractual necessity: Processing required to deliver the services you have engaged us for or entered into a contract with us to provide

• Legitimate interests: Processing necessary for operating and improving our business, provided these interests are not overridden by your rights

• Legal obligation: Processing required to comply with applicable laws, regulations, or government requests in the UAE or other operating jurisdictions

• Consent: Where we rely on your consent — for example, for marketing communications — you may withdraw that consent at any time by contacting us

5. Cookies and Tracking Technologies

EQUAL ERP uses cookies and similar technologies to enhance your browsing experience, analyse usage patterns, and deliver relevant content. Cookies are small text files stored by your browser on your device.

6. Data Storage and International Transfers

EQUAL ERP operates with offices and infrastructure across the UAE, India, and the United States. Your data may be stored or processed in any of these locations. In all cases, we ensure that appropriate safeguards are in place to protect your data and that transfers comply with applicable laws.

7. Data Security

EQUAL ERP takes data security seriously. We implement technical, administrative, and physical safeguards to protect your information from unauthorized access, loss, misuse, or alteration. These measures include:

• Encrypted data transmission using SSL/TLS protocols

• Secure, access-controlled server infrastructure

• Role-based access controls for staff handling personal data

• Regular security audits, vulnerability assessments, and patch management

• Data backup and disaster recovery procedures

While we take every reasonable precaution, no digital system can guarantee absolute security. If you suspect any unauthorised access to your data, please contact us immediately at info@equal.ae

8. Data Retention

We retain personal data only for as long as is necessary to fulfil the purposes outlined in this Privacy Policy or as required by applicable law. Specifically:

• Client account data is retained for the duration of your subscription and for a reasonable period thereafter to fulfil legal and contractual obligations

• Inquiry and contact form data is retained for the period necessary to respond to and manage your request

• Website analytics data is retained in aggregate, anonymised form

• Data subject to legal holds or regulatory requirements will be retained for the mandated period

• Upon expiry of the applicable retention period, data is securely deleted or anonymised. You may also request deletion of your data at any time.

9. Your Rights

Depending on your location and applicable law, you may have the following rights in relation to your personal data:

• Right of access: Request a copy of the personal data we hold about you

• Right to rectification: Request correction of inaccurate or incomplete personal data

• Right to erasure: Request deletion of your personal data, subject to legal retention obligations

• Right to restrict processing: Request that we limit how we use your data in certain circumstances

• Right to data portability: Request that your data be provided in a structured, machine-readable format

• Right to withdraw consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before withdrawal

• Right to object: Object to processing carried out on the basis of our legitimate interests

To exercise any of your rights, please send a written request to info@equal.ae . We will respond within a reasonable timeframe and no later than 30 days from receipt of your request.

10. Third-Party Links

Our website may contain links to third-party websites, integrations, or partner platforms. EQUAL ERP is not responsible for the privacy practices or content of those external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Children's Privacy

EQUAL's products and services are designed for businesses and working professionals. We do not knowingly collect personal data from individuals under the age of 18.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, legal requirements, or business practices. When we make material changes, we will update the "Last Updated" date at the top of this document and, where appropriate, notify clients directly. Your continued use of EQUAL's website or services following any update constitutes your acceptance of the revised Privacy Policy.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how your data is handled, please contact us: info@equal.ae